Mumbai, 26 March 2025 – Kotak Private Banking*, a division of Kotak Mahindra Bank Ltd. (”Bank”), has
launched the latest edition of its highly anticipated ‘Top of the Pyramid (TOP) Report’. This edition
celebrates the 20th anniversary of Kotak Private Banking, providing holistic financial solutions to India’s
ultra-high-net-worth individuals (Ultra-HNIs).
The latest Kotak Private TOP report offers deep insights into the spending and investment patterns as well
as economic indicators of India’s Ultra-HNIs. It sheds light on their lifestyle choices, motivations, and
aspirations. Beyond wealth creation, the report uncovers a deeper, more meaningful journey these
individuals pursue—one that brings purpose and fulfilment to their lives.
As a long-standing partner of Ultra-HNIs and with the philosophy of helping clients live their purpose,
Kotak Private Banking delves deeper into subjects that are closer to their hearts, making the report a
unique and archetypal narrative on India’s growing affluent class. Commissioned to Ernst & Young LLP^
(EY), Kotak Private’s TOP report surveyed 150 wealthy individuals across India, offering some novel trends
in their choices of investments, including their evolving roles as global investors in luxury and emerging
digital trends
Link to the PDF report – https://www.kotakprivate.com/pdf/KotakPrivate-Top-of-the-Pyramid-Report-2024.pdf